Top 5 Fashion Games on Android in Italy Q4 2021

The fourth quarter of 2021 saw interesting trends in the performance of the top 5 fashion games on the Android platform in Italy. Here’s a closer look at their weekly downloads, revenue, and active user trends.

Hair Challenge by Rollic Games had a dynamic quarter. Weekly revenue fluctuated slightly, peaking at $13 in the week of December 20. Downloads started at around 43K in late September but dipped to approximately 17K mid-December before bouncing back to 28K by the end of the year. Active users showed a mixed trend, starting at 97K, dipping to 77K in early December, and then rising again to 94K by the end of December.

Get Lucky: Run To The Pool from Homa had no recorded revenue throughout the quarter. Downloads exhibited a sharp decline from 52K at the start of the quarter to around 8.4K in mid-December, before ending the quarter at 16K. Active users followed a similar pattern, starting at 75K in late September and dropping to 16K by mid-December, then rising to 27K by the end of the year.

Hair Dye by CrazyLabs LTD also did not generate any revenue. Downloads showed a notable increase, starting at 8.8K in late September and reaching a peak of 40K in the last week of December. Active users mirrored this growth, starting at 37K and peaking at 112K in the final week of the year.

Makeup Artist: Makeup Games from FunLanding Game Studio had a steady revenue stream, with weekly earnings fluctuating between $4 to $38 throughout the quarter. Downloads saw a decline from 30K at the start of the quarter to 8.3K in mid-December, followed by a rise to 14K by the end of the year. Active users decreased from 61K in late September to 24K in mid-November, but then increased to 35K by the end of December.

DIY Makeup by CrazyLabs LTD had no recorded revenue. Downloads varied, starting at 8.4K in late September and peaking at 32K in the last week of December. Active users also saw significant growth, starting at 45K and reaching 104K by the end of December.

These insights are based on data from Sensor Tower. For more in-depth analysis and insights, visit Sensor Tower.